Build what people want
The Foundation Sprint
6 Months of Strategy, Compressed Into 2 Days.
"Before you invest time, money, and resources, make sure you're solving the right problem."From the creators of the Google Design Sprint comes the Foundation Sprint—a structured 2-day workshop to clarify your problem, define your unique differentiation, and choose the right strategic path—before you build.Where a Design Sprint helps you prototype a solution, the Foundation Sprint ensures you're solving the right problem in the first place.
Start new projects the smart way
Why Most New Products & Services Fail
Most teams assume they understand their customers and their problem—but too often, they lack a clear, testable hypothesis. Without it, even well-funded projects can fail.The biggest mistake? Rushing into development before ensuring the problem is real, urgent, and worth solving.The Foundation Sprint helps teams get clarity by defining:
Who the real customer is—so you’re solving for the right audience
The exact problem that needs solving—beyond internal assumptions
How your solution stands out against direct competitors & alternatives
The right approach to take—before committing time & budget
Whether you're a startup or an established company, a Foundation Sprint ensures you're investing in the right idea before you build.
Who It’s For?
Not every product or service needs a Foundation Sprint—but if you’re making big strategic decisions, it can save you time, money, and uncertainty. It’s designed for teams who want to move fast, align stakeholders, and make smart product choices—before investing heavily.
Startups & Founders – Avoid costly pivots by solving the right problem before launching your MVP.
Product Teams & Innovators – Get buy-in, align stakeholders, and eliminate wasted development cycles.
Corporate Innovation Teams – Validate ideas before committing significant time and resources.
Facilitators & Coaches – Bring a proven, structured problem-framing method to your teams or clients.
If your team is launching something new—and you want confidence in your direction—a Foundation Sprint is for you.Not sure if a Foundation Sprint is the right fit? Let’s explore it together.
Start new projects the smart way
How the Foundation Sprint Works
Day 1: Define & Differentiate
Most teams think they know their audience, but assumptions can be costly. Day 1 is all about uncovering the truth.
Pinpoint your real customer—not just a broad market segment
Clarify the exact problem you’re solving (and whether it’s truly worth solving)
Map out competitors & alternatives to find hidden threats and opportunities
Define what makes you radically different—so you can stand out
Day 2: Find the Right Approach
Now that you know who you're solving for and what makes you unique, it’s time to determine how to deliver the best solution.
Explore different paths forward—from products to services to integrations
Apply Magic Lenses—a proven framework to evaluate and stress-test your best ideas
Choose the strongest opportunity and develop a clear, testable hypothesis
By the end of Day 2, you'll know exactly what to do next—without second-guessing.
You can do this yourself—or let us guide you through it.
Two Ways to Run a Foundation Sprint
Run It Yourself
If you’re comfortable running workshops and want to facilitate the sprint on your own, we provide a step-by-step guide and templates to help you do it effectively.
Mural Workshop Template – A complete collaboration space
Step-by-Step Facilitation Instructions and Timings – Everything you need to run it
Agenda Workbook - Adjustable to suit your session
Founding Hypothesis Template – A simple format to share the results (coming soon)
Get the Free Kit & Start Today.
Get Expert Guidance
If you want to move faster, gain clarity sooner, and avoid common pitfalls, we offer live facilitation to guide your team through the sprint.
Custom workshops tailored to your team’s needs
Expert facilitation to challenge assumptions and provide real-time insights
Faster, clearer results with a structured, high-impact approach
Perfect for teams who want hands-on support and a faster path to clarity.
Run it yourself?
What’s Inside the Free Foundation Sprint Kit?
Experienced in facilitation and looking to get started? We've got you covered:
Mural Workshop Template – A complete collaboration space
Step-by-Step Facilitation Instructions and Timings – Everything you need to run it
Agenda Workbook - Adjustable to suit your session
Founding Hypothesis Template – A simple format to share the results (coming soon)
Get instant access and start running your sprint today.
Let us help
Need Expert Guidance? Let’s Make Your Sprint a Success.
A Foundation Sprint can save you months of wasted effort—but only if it’s run effectively. Skip the guesswork and let an experienced facilitator guide your team through the process.Facilitated sprints lead to faster, clearer, and more actionable outcomes.
Custom workshops designed specifically for your startup or product team
Expert facilitation to challenge assumptions and refine your direction
Accelerated clarity so you can confidently move forward—without hesitation
In-person & remote facilitation available.Not sure if facilitation is the right fit? Let’s explore your needs in a quick, no-pressure call.
Avoid FOMO!
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